DESIGN & BRAND STRATEGY
We create expertly crafted graphic art and design to ensure engagement in print, live experiences and the digital realm. Design is the glue that holds your story, brand and content cohesively together. Our team of designers have the creativity and decades of experience that can and help you connect with diverse audiences in a highly branded way.
Our Featured Work
S&P WORK LAB
Projects
4K More Project (Creative Design Director and Project Manager) for an approx. $2 Million co-working and interactive studio in Cleveland, OH
Services
Studio Design and Construction, Branding and Identity Development, Project Management, Gear Sourcing and Equipment Procurement, Creative Direction and Ideation, Market Research and Analysis, Audiovisual (AV) Consulting
Objective
4K More was hired as the Creative Design Director and Project Manager for a $2 million co-working and interactive production studio in Cleveland, OH. Singleton & Partners, a multicultural marketing agency, wanted to build new offices with full production studios for content creation. 4K More played a key role in ideating the co-working concept and transforming the space into S&P Work Lab, an interactive studio for content creators. We handled branding, production build-out, gear sourcing, contractor management, and CAD implementation for video, audio, lighting, cyc wall, and podcasting.
CHARACTER COLLEGE
Projects
Services
Art Direction, Market Research, Mood Boards, Logo Design, Typography, Curriculum Script Writing, Style Guide, Coordinating Photoshoots or Videos, Ensuring Formatting and Style Consistency
Objective
Our team successfully developed a comprehensive brand package from scratch for UYWI’s urban youth video curriculum titled “Character College.” We handled various tasks with great success, including art direction, logo design, curriculum formatting, script writing, style guides, model casting, handbook layout, social media assets, and in-video graphics.
URBAN YOUTH WORKERS BRAND STRATEGY & DESIGN CAMPAIGN
Projects
- Conducted audience research and created a brand strategy aligned with UYWI’s vision, including high-level goals, content pillars, creative direction, and audience personas. Refined visual components, designed campaign artwork, and facilitated the integration and launch of the new brand strategy and identity.
Services
- Brand Strategy: Developed a brand strategy for 2024, including a brand story document, brand campaign strategy, and audience personas.
- Creative Direction: Led creative direction and ideation, ensuring all deliverables were high quality and aligned with the strategic vision.
- Photography & Visual Design: Created and finalized visual design concepts and social media/communications templates.
- Launch Support: Provided a launch strategy and conducted an overview session to ensure a successful campaign rollout.
Objective
To evaluate and enhance UYWI’s brand strategy, positioning the organization as a leader among urban youth workers and effectively communicating its mission and value proposition through a cohesive and compelling narrative.
Achievements
Developed a cohesive brand strategy and campaign for 2024, including detailed content pillars and audience personas.
RE:IMAGINE Atlanta
Projects
- Brand Strategy Consulting for RE:IMAGINE Atlanta
Workforce Development Curriculum Creation
Social Media Course and Content Creation
Services
- Social Media Management, Digital Strategy, Custom Training Curriculum, Content Creation & Graphic Design, Social Media Workforce Development, Training Course Creation
Objective
We created a video curriculum to train REIMAGINE apprentices in social media management. Our tasks included creating a social media calendar and posting on behalf of REIMAGINE. We adopted a “I do, we do, you do” approach, ultimately handing over the work to our trained apprentices.
Achievements
Achieved 296% organic growth in total engagement and 9.8% increase in total followers within 2 months, through a compelling visual story.
LET LOVE IN
Services:
Graphic Design
Social Media Roll Out Strategy
Objective:
Shuree Danyell, a recording artist, required cover art for her new single on streaming platforms. Additionally, we curated visual concepts and strategies for the social media rollout to engage Shuree’s followers and provide teasers leading up to the successful release. Our efforts aimed to raise awareness of Shuree’s music and story on her platform.
4K More Creative: Your Certified Diversity Production and Advertising Solution.
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